Friday, 31 December 2010
Happy New Year!
Friday, 24 December 2010
Merry Christmas 2010 from Tower English
Monday, 29 November 2010
Christmas Party 2010!
Tuesday, 2 November 2010
Tower English in the Japan Times記事にのりました!
In a dance hall in Abiko, Chiba Prefecture, on a recent Wednesday, Patrick and Yoshie Sherriff, the owners of Tower English School, prepared for a playgroup drop-in. The concept is simple: Mothers pay ¥500 each week to play a series of English games with their toddlers.
As the lesson started, it became clear that the mothers were enjoying themselves as much, if not more, than their children. They were certainly noisier.
"Our children really enjoy the class. It's the highlight of their week. My older child is 4 years old and has continued on to kindergarten classes with Tower," said Miho Nishihiro, a mother of two.
"It's a good chance for mothers to communicate with each other too; we have little chance to socialize on normal days," added Manami Kikuchi, who has two children attending Tower. "A lot of English schools demand you reserve lessons in advance, but this is a drop-in, which is really convenient for us. If we miss lessons, we don't have to pay." The two mothers also attend lessons at the school.
Tower English is a school that looks to remain relatively small, and to give back as much as it takes.
"We are a community school. The T-shirts we are wearing are from a student that runs a printing company. This place is run by another student," says Englishman Patrick, 39. "The big eikaiwa schools simply cannot build up these relationships."
"We also have a primary school near our house. Eighty percent of the kids we teach come from there," adds his wife, Yoshie.
For marketing, Tower relies on word of mouth.
"The key to our success is basically that we know a lot of people. We have some leaflets and some business cards, a website and a blog, but if you want to talk about marketing, look at this playgroup: It's ¥500 and happens twice a week, it also gives back to the community, and the aim is to get as many people through the door as possible," Patrick says.
Monday, 1 November 2010
Tower English Halloween Parties - the movie
Hope everyone had a fun party, we sure did, and here is the evidence. The first part shows our playgroup children, ages zero to three, and the second is for the big kids, ages 4 to 11. Thanks to all for coming.
Wednesday, 27 October 2010
Trick or treat?
Monday, 4 October 2010
Halloween Party!
Saturday, 2 October 2010
Happy Anniversary!!
Monday, 27 September 2010
こどもの地球村主催 CGV杯 英語スピーチコンテスト
Monday, 13 September 2010
Speech Contest practice videos
Tuesday, 17 August 2010
Back from England!
Tuesday, 20 July 2010
Tower English speech day success
Wednesday, 7 July 2010
Make a wish
Friday, 25 June 2010
The future of the World Cup, right here!
Friday, 4 June 2010
英検/児童英検/スピーチ大会
Tuesday, 25 May 2010
Mums' English Club
Tuesday, 4 May 2010
Tower English featured in Japan Times article today
"There are two massive problems with eikaiwa policies: tie-ins (which commit students to staying at the same school for long lengths of time) and a complete lack of pricing transparency," says 39-year-old Patrick Sherriff, the founder of Tower English, a conversation school in Abiko, Chiba Prefecture. "It's ironic because they demand long-term commitment from their customers but, as many of our students have told us, they can't keep hold of their native English teachers."
"If you want to learn a language, would you be happy to pay for a year's tuition based on one trial lesson at a company that may go bankrupt? I wouldn't, and neither would our students," Sherriff adds.